A teacher's organization in Tennessee says the ad is an outrage. They released
this statement on their web site.
"How irresponsible can you get? At this very moment, there are female teachers
in high school classrooms with 30+ students who are working hard to teach our
children so that they can compete in today's world. It is unbelievably
demeaning to every one of them to promote a television advertisement showing a
young teacher gyrating on top of her desk while boys in the class rap about her
body in order to sell hamburgers!"
Lemley points out that the ads only air late at night, at times when young
children should not be watching television.
The ads feature a teacher who dances on her desk and touches her backside while
rappers in the classroom talk about her "flat buns." The ad is for the new
Patty Melt sandwich available at CKE's Carl's Jr. and Hardee's restaurants
nationwide. The sandwich is served on flat-sided hamburger buns.
The president of the Tennessee Education Association calls the ad "demeaning."
CKE's executive vice president of marketing says the new ad will keep the rap
song, which first debuted as a radio spot, but expel the teacher.
